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Data
Feed Services Data Feed Management Solution Shopping Comparison engines are becoming major channel for visitors to find the right retailers who would suit their shopping requirements. This presents a great opportunity for the retailers to attract quality traffic and convert most of it to revenue. When analyzing and interpreting the product performance and traffic trends by itself a time consuming work, the retailers also have to make sure that they place their product in right CSEs in right places at right prices in the required format. The automated solution providers don’t provide the required human intervention that is needed to assist your endeavor to make effective use of the shopping engine channel. The solutions have limitations in number of shopping channels supported, flexibility and usability of the software, accuracy of the data feeds being prepared, complex reports being generated. They either take full control of your data feed marketing campaign through shopping channel or leave you battling with their workflow tools when you intent to manage it yourself. The time and effort are not really reduced as most of the product data feed companies ask you to do the painstaking job of sending the information (shopping feeds) in their master feed format after which they just do the CSE based format conversions and use the tracking tools to generate complex reports. With Mobius shopping data feed management solution, all you need is to take right decisions on selection of products and the CSEs that they need to go in. We don’t interfere with your business decisions. You know your business better that anybody else. We help you in managing your shopping data feed needs when it comes to creation, cleaning and submission with the data feed management service. We use the hybrid model of effective use of human intervention coupled with automated processes to help you with your shopping data feed management needs. Shopping data feed creation  The product feeds are prepared according to the format/attribute
requirements of various comparison engines Feeds are prepared to suit taxonomy requirements of the CSEs
Data Feed Cleaning, Categorization and Optimization service Feeds are categorized according to the taxonomy of the CSEs Missing attributes are filled Existing attributes are validated and manually checked Feeds optimized to suit the comparison engine requirements New products are added on demand Feed submission and management on demand
End to End Shopping Data feed Management Service For retailers who what us to manage their shopping comparison engine channels Prepare feeds to suit the shopping engines as each have unique data feed requirement Optimization of feeds make them search friendly Submission to the CSE periodically with
suitable changes (price, availability etc) in the feed and make sure they
get displayed in the right category Feeds created for new products on demand subsequently as the product portfolio grows
Highlights Custom Crawler option Information for creating the feed and the periodical updates/changes can be aggregated by crawling the retailer website The retailer is relived from the effort of preparing and sending input filesHybrid Model Right mix of human element and technology is used to provide the data feed management service Automated categorization + manual verification Search and add key information that makes the difference – Feed optimization by specialists Manual QC to check for 100% accuracy
Dedicated employee Data Feed Specialist doing your day to day operational level activities Analyze CSE profiles and suggest changes in the tactics Track the ROI and traffic from CSE and report to you
Reports Product placement analysis report Rank Analysis report Price Monitoring report
Business Advantages Retailer has the control over his CSE channel strategy Our data feed management software helps in optimum utilization of
the CSE channel by creating and managing healthy shopping feeds
The mundane work of creating feeds and submission are taken care by Data feed management software. The repetitive tasks of updating the feeds are taken care.
CALL US NOW – 1-866-250-9747 (Toll Free) or Simply fill the free trial form to avail free data feed management service. |
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