How One of India’s largest online marketplaces managed an emerging market’s seller feed challenges.

Business Need

One of India’s leading e commerce retailer that sells over 5 million+ products in the ecommerce space across various categories needed to onboard 500,000 SKUs a day from 500 top sellers across different categories. This is where Productiwise - a platform that enables bulk product onboarding onto marketplaces in record time, served as a proprietary solution to the need.

Challenges

  • New entrants to online retail meant that feeds had a high degree of inaccuracy, misclassification and insufficient product information.
  • The category style guides were changing regularly as were the taxonomy categorization guidelines
  • Due to intense competition, there was pressure to onboard the SKUs quickly and at the same time ensure that the compliance scores were not compromised

Process

  • ‘Productiwise’ was designed with high levels of automation to ensure that the process flow became smoother and faster
  • Its Health Check feature automatically checked the compliance & completeness of data against the guidelines
  • The Accuracy Health Check provided tools for quick sampling and determining seller level scores
  • API based guideline changes tracking ensured that the changes in rules are updated daily in the Health Checks
  • The non-compliant feeds had options to reject catalog back to seller, send it to vendor or a set of DIY tools with built-in automation and bulk data handling capabilities
  • The validated and enriched catalogs were directly uploaded to their staging servers through APIs

Results

  • The error feedback & QA metrics, and DIY tools improved the time to live by about 30% for these set of sellers
  • The onboarded catalogs had an improved data accuracy of 98% by rectifying inconsistent, incomplete and duplicate data through automation at the entry stage, and accepting more catalogs through simple corrections real-time

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