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Casestudies > Information & Media > Business listing aggregation & enrichment

Business Need

A leading local marketing solutions provider in US, dedicated to helping local businesses and communities grow by increasing online presence, local search, display advertising and direct marketing, has about 70 million visitors each month. They had a requirement to list and enrich the content in their business listings.


  • The data landscape is very complex, and understanding how data changes across the web can be challenging for business. The typical challenge was normalization of NAP (Name, Address & Phone number) data
  • Ability to meet sustained monthly production requirements
  • To enrich the content in the business listings for Presence product & MyBook
  • Ensuring maximum coverage of the available business attributes (form the business URL/Website)
  • Verifying pre-filled data points for each business listing provided as input and update the incorrect values and add new values, if available in the company website


  • Mobius developed a custom web script to validate the business listings
  • For the missing attributes, a hybrid approach was used to collect the required attributes and enhance the listings in their site


  • Mobius validated and collected 16 attributes for each business listing
  • The backlogs were eliminated and a standard process was established to deliver output on time
  • Improved accuracy and timeliness of updates, yielding competitive advantage

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