Helped in increasing sales revenue through appropriate pricing & competitor monitoring

Casestudies > Ecommerce & Retail > Competitive Intelligence for Retailers

Business Need

A leading Indian retailer wanted to offer low price guarantee to their customers, making it necessary for them to keep a close eye on competitors’ pricing strategy. They required technological solutions to monitor dynamic pricing trends and their service request was to monitor the apparel and footwear brands for about 50,000 products on daily basis, collect the deals and coupons flashing in the site, and to provide weekly trends on product/category basis.

Challenges

  • Real time data aggregation service required frequent updates because of the constantly changing trends
  • Unlike Electronics, the soft goods do not have model number for product matching in competitor's site

Process

  • Mobius offered a robust and customized price monitoring solutions to the client based on their needs
  • Valuable insights and recommendations were provided by analyzing their competitors to stay ahead in the market
  • Pricing alerts were given whenever the competitors changed their prices - a trigger alert would hit the client’s inbox to notify the changes immediately
  • Mobius’ proprietary algorithm was set up to map the right product across competitors’ sites based on various attributes and images to ensure accurate product matching

Results

  • Increase in sales revenue owing to accurate product pricing information captured and reported to the client on a daily basis - helping them with customer retention
  • Valuable insights and recommendations were provided by analyzing their competitors to stay ahead in the market
  • Increase in checkout conversion rates
  • Delivery on periodic interval owing to automated solution

Find out how Mobius can help your business

Write to support@mobiusservices.com. Our team will get in touch with you.

© 2018 Mobius Knowledge Services. All Rights Reserved.