Migrated six websites into a single new platform with standardized taxonomy & optimized images

Casestudies > Ecommerce & Retail > Content and datamigration

Business Need

A leading US-based company offering swimming pool supplies and equipment to residential and commercial marketplaces requested for a service to migrate six of its sister websites into a new platform and provide enriched content by having standardized taxonomy, extensive set of attributes and optimized images.


  • Understand and work on multiple systems (HAC, HMC) for facilitating the access to client's sister websites in a single platform
  • Difficulty in converting data into IMPEX files without any proper documented guidelines
  • To meet the end requirement, need to accomplish the set of tasks simultaneously
  • Inconsistency in data because of frequent updates in the process cycle which resulted in multiple rework on same tasks


  • Business rules for data cleansing, de-duping and clustering were defined
  • Data patterns in the client's website were analyzed and scraped using software script
  • Taxonomies were recommended based on validating the taxonomy in the client’s and competitor’s website
  • Products were classified based on the revised taxonomy
  • Data was transformed according to the attribute sets provided by the client, new attributes were suggested and missing & incorrect attributes were identified
  • Images were resized according to the size matrix given by the client
  • Data upload into client’s system was done through IMPEX files


  • 60% of categories were successfully migrated
  • 98% data accuracy was achieved by rectifying inconsistent, incomplete and duplicate data
  • New business opportunities in other services like Price Monitoring and Image Services was availed

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