How this online retailer gained 25-30% increase in site indexation with Mobius’ SEO-friendly content creation

Casestudies > Ecommerce & Retail > Product Content

Business Need

The second-largest discount store retailer in the United States wanted to add SEO-friendly content to their popular products in order to increase organic site visibility. They were looking for unique product descriptions with a right balance of search-engine-friendly keyword terms and unique SEO content that would help in better conversions and generate more organic traffic to the website. Also, the client was looking for technical assistance as the products were from varied categories, which meant the process would be time-consuming.

Challenges

  • Products were from varied categories
  • Stringent deadline of 60000 products in a span of ten months
  • Some of the products were from home brands, so, the writers had to describe the products looking at the image. This meant expertise in terms of product understanding
  • Content was required to be written to suit the tone of American audience

Process

  • Mobius has a team of Content Writers and editors who are proficient in US English
  • Initially, an analysis of the client’s website was done to understand the style and tone of the language and the writers were trained to match it
  • A strong Quality team was assigned for the project. The quality check mainly focused on - nativity/quality, writing style, grammar and punctuation, and accuracy of information
  • After a stringent quality check, the files were moved to a QA team in the US who finally reviewed the output and focused on “readability of information”
  • After a thorough analysis, Mobius framed a client-specific style guide, which was further reviewed and approved by the client
  • All the writers were trained based on the guidelines to ensure that every description met client conventions

Results

  • More visibility in Organic Search - The client’s product pages started ranking well in the organic search results
  • Better Indexation in Google - Unique content fortified with relevant keywords at appropriate density levels improved the site’s overall crawlability from search engine spiders
  • This helped the client gain 25-30 % increase in site indexation
  • Cost saving - With a hybrid production model, Mobius was able to meet the client expectations in terms of quality and quantity - with almost 30-40 % of the actual cost which the client will spend forming an in-house team and 70 % of the actual cost which the client had to spent hiring outsourcing partner in the market

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