How a Billion $$ Industrial Supplier Scaled Up to the Ecommerce World

Business Need

A half-century old multi-billion dollar B2B supplier and a worldwide leader in electronic components distribution, wanted to advance from physical stores to a click and mortar store. Their basic requirement was to get their huge catalog online within a limited time frame.

Challenges

  • The B2B catalog design and the business models were not as easy to move to the online store as the B2C retail businesses were doing
  • The categorization, category specific attribute sets, content description were all to be re-thought ground up
  • The original data comes in all formats including data feeds, PDFs, complex tabular columns and even print. This needed conversion into apples-to-apples comparable online data

Process

  • ProductiWise had the right tool sets to break down the complexities and make it into a simpler workflow with the appropriate tools to help
  • The Workbench section of ProductiWise had the tools to manage the input data in any format - HTML, PDF or image and the validation/enrichment screens alongside to increase the productivity
  • The automated search functionality provided additional sources searched from the web to make the job easier
  • The work was done in a managed services model with Mobius working on the taxonomy, attribute sets and allowed values category wise and updating the data. The client had a full visibility of the progress, and tools to do sampling QA to provide interim feedback and direct upload for QA certified output

Results

  • The complex set of processes starting from finalizing the category wise taxonomy/ attribute set to creating the enriched online catalog, the estimated time to completion was cut in half through ProductiWise
  • The next phase of the project is having the suppliers’ feeds onboarded to Productiwise directly so the catalogs can be made omnichannel-ready faster
 

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