Mobius created the best taxonomy structure enabling easier navigation and good customer experience

Casestudies > Ecommerce & Retail > Taxonomy Consulting

Business Need

A US based mid-range department stores chain that offers a wide assortment of National brands and private label fashion apparel, shoes and accessories had a service request to validate and change the current online taxonomy and ensure that new facets are compliant with industry standards, seasonality factors and provide intuitive user search and navigational experience.

Challenges

  • Endeca search terms needed to be analysed and picked to improve taxonomy structure
  • Distinguishing between a sub-category and a facet
  • Logical and alphabetical sorting of sub-categories
  • Understanding colloquial and international terminologies

Process

  • Key stakeholders were interviewed to understand their views on taxonomy structure
  • Competitors were analysed to identify the category hierarchy and their respective product lines
  • Endeca search terms analysis was done to determine popular labels used by customers and benchmark against external user tags (Adwords and Trends)
  • Scorecard was created to identify the gaps and provide recommendations/justifications for new taxonomy

Results

  • Introduced close to 300 new sub-categories across different meta-categories which helped improve customers’ user navigation experience and help them find their desired product faster
  • Analyzed Endeca search logs for 12 months and converted popular keywords as category/facet labels for around 200 categories

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