The Business Need
An American multinational corporation and e-commerce company providing consumer-to-consumer and business-to-consumer sales services via the Internet wanted an end-to-end catalog solution which included - Listing the seller’s products in their website as per their standard template, performing catalog services such as title creation, description writing, item specification, fitment capability & image optimization. This involved creating product catalogs from scratch, writing descriptions, optimizing content for SEO, automation of product catalog onboarding, and digital asset editing.
Challenges we faced
Creation of catalogs for large volumes meant careful crafting of the product catalogs to cover various touchpoints like SEO-friendly content, well-framed search-friendly titles, image editing to achieve high-resolution images, and updating catalogs with necessary details as required.
How we solved the problem
We began the catalog creation process with title generation for the products with keywords for the SEO element.
Data feed creation was completely automated to achieve accuracy and save time.
Images were optimized to deliver high-resolution and quality by removing backdrops as per the standard photo-center guide.
Rich catalogs were built that helped the client achieve better search visibility and conversions. Mobius was able to deliver 100% of quality in listing the products as per the client’s format and in Image optimization.