The second-largest discount store retailer in the United States wanted to add SEO-friendly content to their popular products in order to increase organic site visibility. They were looking for unique product descriptions with a right balance of search-engine-friendly keyword terms and unique SEO content that would help in better conversions and generate more organic traffic to the website. Also, the client was looking for technical assistance as the products were from varied categories, which meant the process would be time-consuming.
The catalogs were required to be revamped completely to make them search-friendly and rank when a user searches using long-tail keywords which is usually a casual search culture. Also, products were from varied categories and the client expected delivery of search-friendly content for over a 60,000 products in a span of ten months. Some of the products were from home brands, so, the writers had to describe the products by looking at the image. This meant expertise in terms of product understanding.
The product pages started ranking well in the organic search results as a result of our extensive product page optimization services. Not just within the marketplace search engine, but also on Google, the indexation was spot on! Unique content fortified with relevant keywords at appropriate density levels improved the site’s overall crawlability from search engine spiders. This helped the client gain a 25-30 % increase in site indexation. With a hybrid production model, Mobius was able to meet the client expectations in terms of quality and quantity - with almost 30-40 % of the actual cost which the client would have spent forming an in-house team and 70 % of the actual cost that would have been spent hiring outsourcing partner in the market.
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