FREEDOM

Shopping Comparison engines are becoming major channel for visitors to find the right retailers who would suit their shopping requirements. This presents a great opportunity for the retailers to attract quality traffic and convert most of it to revenue.

When analyzing and interpreting the product performance and traffic trends by itself a time consuming work, the retailers also have to make sure that they place their product in right CSEs in right places at right prices in the required format.

The automated solution providers don’t provide the required human intervention that is needed to assist your endeavor to make effective use of the channel. The solutions have limitations in number of shopping channels supported, flexibility and usability of the software, accuracy of the data feeds being prepared, complex reports being generated.

They either take full control of your marketing campaign through shopping channel or leave you battling with their workflow tools when you intent to manage it yourself.

The time and effort are not really reduced as most of the data feed companies ask you to do the painstaking job of sending the information in their master data feed format after which they just do the CSE based format conversions and use the tracking tools to generate complex reports.

With Mobius, all you need is to take right decisions on selection of products and the CSEs that they need to go in. We don’t interfere with your business decisions. You know your business better that anybody else. We help you in managing your data feed needs when it comes to creation, cleaning and submission with the FreedOM service. We use the hybrid model of effective use of human intervention coupled with automated processes to help you with your data feed needs.

Shopping data feed creation

 The feeds are prepared according to the format/attribute requirements of various comparison engines
 Feeds are prepared to suit taxonomy requirements of the CSEs

Feed Cleaning, categorization and Optimization service

 Feeds are categorized according to the taxonomy of the CSEs
 Missing attributes are filled
 Existing attributes are validated and manually checked
 Feeds optimized to suit the comparison engine requirements
 New products are added on demand
 Feed submission and management on demand

End to End service Data feed Management Service
For retailers who what us to manage their shopping comparison engine channels

 Prepare data feeds to suit the shopping engines as each have unique data feed requirement
 Optimization of data feeds make them search friendly
 Submission to the CSE periodically with suitable changes ( price, availability etc) in the data feed and make sure they get displayed in the right category
 Feeds created for new products on demand subsequently as the product portfolio grows

Highlights

Custom Crawler option

 Information for creating the feed and the periodical updates/changes can be aggregated by crawling the retailer website
 The retailer is relived from the effort of preparing and sending input files

Hybrid Model
 Right mix of human element and technology is used to provide the FreedOM service
 Automated categorization + manual verification
 Search and add key information that makes the difference – Feed optimization by specialists
 Manual QC to check for 100% accuracy

Dedicated employee

 Feed Specialist doing your day to day operational level activities
 Analyse CSE profiles and suggest changes in the tactics
 Track the ROI and traffic from CSE and report to you

Reports

 Product placement analysis report
 Rank Analysis report
 Price Monitoring report

You know your business better

 Retailer has the control over his CSE channel strategy
 FreedOM helps in optimum utilization of the CSE channel by creating and managing healthy data feeds

Reduced Operations headache

 The mundane work of creating feeds and submission taken care by FreedOM
 The repetitive task of updating the feeds are taken care FreedOM


Contact us for Free Trial for Shopping Data Feed Preparation and Optimization