How ProductiWise enriches product catalogs accurately?

Business need

A leading Canadian distributor of industrial supplies and parts aimed to optimize its product catalogs and streamline its ecommerce data enrichment processes. The client had an expansive inventory of 4K+ products across different categories. We proposed our product data enrichment platform, ProductiWise, for accurate product information, intuitive categorization, and collecting visually appealing resources to enhance their product catalogs.

Challenges

• Product data enrichment for such a large and diverse catalog was a challenge due to the inconsistency of product information across multiple ecommerce platforms. We had to ensure that data from trusted sources was consistently applied to all products.
• Their category structure was unclear and required a complete revamp, for which our taxonomy consultants audited the existing structure and recommended a well-organized taxonomy to make navigation intuitive.
• Many product catalogs lacked high-quality images, complete documentation, or essential product details. This information gap required extensive data enrichment to ensure the catalog met the client’s quality standards.

Solutions

Leveraging ProductiWise, we provided a comprehensive suite of data enrichment solutions tailored to the client’s needs.

AI-Powered Product Descriptions

We deployed Gen-AI for data enrichment to extract detailed product descriptions from multiple trusted online sources, including short and long descriptions and key features. This automation saved time and ensured the data was relevant and up-to-date.

Streamlined Data Standardization

We automated the data standardization process to follow the client’s branding guidelines. This ensured that all product information adhered to the client’s standards before being distributed across various sales channels, maintaining consistency and enhancing brand integrity. 

Advanced Taxonomy Development

Our team of taxonomy consultants restructured the product catalog by developing a multi-level taxonomy that improved product discovery. We also cross-referenced UNSPSC codes, aligning the taxonomy with industry standards to enhance searchability and categorization.

Visual Content Enhancement

We curated high-quality images and PDFs for the product catalogs, ensuring uniformity and professionalism across all visual elements. This enhancement was crucial for improving the overall appearance and appeal of the product listings on ecommerce platforms.

Mandatory Attribute Population

Our platform defined and populated key mandatory attributes such as dispensing methods, mounting types, and capacities to meet customer expectations and industry standards. This ensured that the product catalogs were comprehensive, accurate, and ready for sale across multiple channels.

Results

• Enhanced data accuracy: Enriched and standardized data for over 4,000 product catalogs, ensuring 100% consistency and accuracy across all platforms, which improved overall data quality.
• Improved searchability: Optimized taxonomy and product attributes, boosting searchability and reducing end-user search time by 30%.
  
• Seamless integration: Integrated structured data smoothly with the client’s CMS and ecommerce platforms, streamlining operations and enhancing the overall efficiency of their sales processes.