From improving product discoverability to a delightful shopping experience, our taxonomy services helps your visitors cling on.
Taxonomies are the basic architecture that is required to organize information. By building taxonomies you enable users to locate, identify, and retrieve information at ease. We create taxonomies that reflect a painless navigation and good search visibility making customers’ shopping experience absolutely seamless and enjoyable.
Easy identification of products
Well-defined & exhaustive facets
Improved user-engagement
Enhanced ranks on the SERPs
Competitor site based analysis – GAP analysis
Compare client categories with their competitors and category specialty websites
Reference with industrial standards such as GS1, UNSPSC
Follow Universal Standard Naming Labels
Review internal site search terms and perform impact analysis to suggest top performing terms
Gather inputs from Google Adwords
Arrive at taxonomy based on user preferences
Interviewing key stakeholders to understand their views on taxonomy
Category experts help in defining and finalizing the hierarchy
Provide clarity in defining & introducing new categories
Define facets and product types for all categories
Your inventories are constantly changing. Be it new product launches or phasing out an existing one; they have a great impact on taxonomies and the category information. We help your taxonomies stay in tune to your product offerings by helping you create new ones or reviewing the existing structures.
Our experts and consultants identify the product types, categories, and attributes and understand the product spread down to the detail to build the basic taxonomy structure.
We then begin to analyze the user experience, search culture and filter the most appropriate and search-friendly facets and tags to go under each category. We also ensure these are comprehensive and covers a wide range of search.
We identify the taxonomies of similar products and spot the gaps. Rich and search-friendly taxonomies are built with the data.
An American based mid-range department chain of stores wanted to validate and transition their existing online taxonomy. They wanted to achieve better product discoverability and enhanced user experience. They wanted to drastically improve the customer experience and increase sales.
Mobius helped them crack a ton of conversions through taxonomy consulting services.
Learn more about the case study here.
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