Build taxonomies that usher visitors towards the right product pages.

Taxonomies are the basic architecture that is required to organize information. By building taxonomies you enable users to locate, identify, and retrieve information at ease. We create taxonomies that reflect a painless navigation and good search visibility making customers’ shopping experience absolutely seamless and enjoyable.

Easy identification of products
Well-defined & exhaustive facets

Improved user-engagement
Enhanced ranks on the SERPs

Concept of taxonomy

Market Based

Competitor site based analysis – GAP analysis

Compare client categories with their competitors and category specialty websites

Reference with industrial standards such as GS1, UNSPSC

Follow Universal Standard Naming Labels

User Based

Review internal site search terms and perform impact analysis to suggest top performing terms

Gather inputs from Google Adwords

Arrive at taxonomy based on user preferences

Concept Based

Interviewing key stakeholders to understand their views on taxonomy

Category experts help in defining and finalizing the hierarchy

Provide clarity in defining & introducing new categories

Define facets and product types for all categories

Taxonomies are the centerpiece of good customer experiences

Your inventories are constantly changing. Be it new product launches or phasing out an existing one; they have a great impact on taxonomies and the category information. We help your taxonomies stay in tune to your product offerings by helping you create new ones or reviewing the existing structures.

Taxonomy creation

We identify the product types and analyze the user experience to devise the most appropriate categories. Our extensive research methodology helps you own taxonomy structures that reflect extreme detailing and quick discoverability. This will help you walk your customers through well-planned product data classification and help them reach your products faster.

Customized taxonomies

If you are struggling with conversions or cart abandonment, your product discoverability is probably one of the main reasons. Every marketplace is unique with its taxonomy layouts. Your product categories are required to blend with the varying structures. We slice huge volumes of your unclassified product information into facets that align with varying marketplace standards.

Category creation

Taxonomy is a structure that has defined categories and sub-categories. Our taxonomy services do not just help identify the basic architecture or flow, but also in extensive categorization. We create categories that are most relevant to each facet thus enabling quick identification and seamless shopping experience.

Taxonomy creation process

Extensive research and analysis

Our experts and consultants identify the product types, categories, and attributes and understand the product spread down to the detail to build the basic taxonomy structure.

Analyze facets, user tags & the hierarchy

We then begin to analyze the user experience, search culture and filter the most appropriate and search-friendly facets and tags to go under each category. We also ensure these are comprehensive and covers a wide range of search.

Freeze categories after a research on similar products

We identify the taxonomies of similar products and spot the gaps. Rich and search-friendly taxonomies are built with the data.

This US retailer increased the sales conversions with the help of Mobius' taxonomy consulting services.

An American based mid-range department chain of stores wanted to validate and transition their existing online taxonomy. They wanted to achieve better product discoverability and enhanced user experience. They wanted to drastically improve the customer experience and increase sales.

Mobius helped them crack a ton of conversions through taxonomy consulting services.

Learn more about the case study here.

Be Discoverable. Drive sales.